INFORMATION AND DATA WE COLLECT FROM YOU

1. Technical Information And Data

We collect technical data necessary for You to use Our App and additional technical data that enables Us to maintain and analyze the functioning of the App, to personalise the content of the App, and to display advertisements.

We automatically obtain certain information about Your computing device, seen to include:

• IDFAs, IDFVs, Advertising IDs
• Push Notifications

2. Advertising And Application Usage Information And Data

When You use Our Apps, We may collect additional information by using device identifiers that permit identification of Your device. Such information is used for advertising and analytics purposes.

The information collected includes:

• Which advertisements are shown.
• Length of time an advertisement is visible and the size of the advertisement.
• Advertisement response (if any), including clicks on ads.
• Application usage information seen as, how often You use the App, for how long You use the App, the events that occur within the App, in-app location, all in-app purchases You make and their value, aggregated usage, performance data, life time value of user etc.

3. Classical Personal Information

We do not collect any personal information about You through Our Apps, with the sole exception of persistent identifiers (such as IDFA, IDFV, Advertising ID). Persistent identifiers are identifiers that do not identify You personally, but may uniquely identify Your device. Some legislation (such as in the U.S) may treat such information that uniquely identifies Your device as personal information.

We may ask You to submit and We may process other non-personally identifiable information that may be personal to You such as Your year of birth but which is collected solely for users who have passed the age gate in Our Apps. We use such information to personalise the content of the App.

When You voluntarily contact Us directly, We may collect information about You that You provide Us (such as Your name, Your surname and You email address). We will use such contact information only for the purpose for which You provided it to us. We will not share this information with any third-party.

If You wish to delete Your contact information that We received from You when You contacted Us, please send an e-mail to: privacy@heroplot.com and Your contact information will be deleted from Our database.

HOW WE USE YOUR INFORMATION

1. In General

We use the information We collect about You/ Your device to deliver services to You and to operate Our business. Such use by Us and by Our Partners may include:

• Delivering Our Services: developing, delivering and improving our products, services, and content, tailoring our products and services, providing software updates and product support, understanding and analyzing trends in connection with usage of the Apps, administering the Apps, and customer communications.

• Cross-Promotion: cross promoting Our Apps and services, meaning We may promote one of Our Apps while You are playing a different App of Ours.

• Displaying Advertisements: displaying third-party advertisements in Our Apps and showing advertisements for Our Apps in other publisher’s apps.

• Analytics And Research: understanding and analyzing trends in connection with the usage of the Apps, gathering demographic information about Our user base, data about where the App was downloaded from. We may also create reports and analysis for the purposes of research or business intelligence, for example to track potential problems or trends with Our Apps and services, or to test Our new game features and content.

2. Push Notifications

We use push notifications to remind You about Your activities within the App. You will receive push notifications only if You are subscribed to push notifications in the App. To unsubscribe, please use the instructions provided below:

For iOS: You will be asked to accept or refuse push notifications after an Application is downloaded. If You do not accept, You will not receive push notifications. Please note that if You accept, some mobile phones will allow You to disable push notifications later on by using the settings on Your mobile phone. To manage push notifications on Your mobile phone please follow these instructions: Open Your Settings menu and tap "Notifications". Find the App. Tap on the icon of App. Manage the "Notifications" option by sliding it OFF or ON.

We collect push notification tokens in order for Us to be able to determine whether You are subscribed to push notifications. When You decide to unsubscribe from push notifications, such push notification tokens will be deleted from Our database.

For the restriction on the usage of information please see the Children's Privacy section of this Privacy Policy.

HOW WE MAY SHARE YOUR INFORMATION TO THIRD-PARTIES

We cannot provide all services necessary for the successful operation of the Apps by Ourselves. We must therefore share collected information with third-parties, including analytics providers, tracking providers, third-party advertising providers and other third-party service providers that support the Apps (collectively referred to as "Partners"). We may share information that can be used to personally identify Your device (e.g. persistent identifiers such as IDFA, IDFV, advertising ID and IP address) for the purposes of delivering our services, displaying advertisements, conducting analysis and research and for measuring Our and Our Partners's advertising campaign performance. We may share such information to:

• Our Analytics Providers: For some Apps we use third-party analytics such as Google Firebase Analytics for the purposes of delivering Our services, conducting analysis and research. To get more information about how Your data is being collected and processed You can visit the site "How Google uses data when you use our partners sites or apps" located at: http://www.google.com/policies/privacy/partners/. The device data We share with such providers are encoded. The providers may assign a random ID to these data and they are not able to match it back to You. Third-party analytics providers have the right to process the data in accordance with their privacy policies (http://www.google.com/intl/en/policies/privacy/#nosharing) and such collection and processing is limited to the disclosure in aggregated manner, for the purposes of showing trends about the use of their services, for advertising services and marketing purposes. We can aggregate the data for benchmarking feature.
• Third-Party Advertising Partners: Third-party advertising networks assist us in delivering advertising to You that allows us to continue offering the Apps for free or at low cost. Such third-party advertising partners include but are not limited to advertising providers listed in the Advertising section of this Privacy Policy.
• Advertising Partner's Third-Party Tracking Provider: For some Apps We may allow Our advertising partners to track impressions, clicks, installs or other advertising campaign performance indicators through their tracking providers for the purposes of measuring their advertising campaign performance. For further details please read more in the Tracking section of this Privacy Policy.

We may contract with additional Partners or change existing Partners in the future to perform any services in connection with the Apps. These changes shall be updated twice a year or promptly in case of material changes in Our data processing practices.

We reserve the right to disclose Your information (including personally identifiable information) in response to law, legal process, litigation, and/ or requests from public and governmental authorities within or outside Your country of residence. We may also disclose information about You if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about You if we determine that disclosure is reasonably necessary to enforce Our Terms And Conditions or to protect Our operations, users or user experience. Additionally, in the event of a reorganization, merger or sale We may transfer any and all information (including personally identifiable information) We collect to the relevant third-party.

For any additional questions about third-party information collection please refer to: privacy@heroplot.com.

HOW OUR PARTNERS MAY USE YOUR INFORMATION

We strive to adhere to generally accepted industry practices regarding the collection and usage of information by Our Partners and to limit their usage to the services they provide for us. They adhere to this Privacy Policy, but in some cases We must use their privacy policies.

We strive to commit Our Partners to using the information solely for the purposes as stated in this Privacy Policy. Notwithstanding the above, we cannot guarantee that Our Partners will adhere to the contractual obligations or acceptable business practices. While we strive to protect the information provided to Our Partners, we have no direct control over their use of the collected information and therefore You acknowledge that we are not liable for any third-party privacy breach and that Our liability for any Partner breaches is limited to the amount we are able to receive as indemnification from Our Partners (legal costs exempted).

Some of the Apps allow You to submit content generated in or by the Apps to third-party sites such as YouTube, SnapChat, Facebook and Twitter. These submissions follow the information transfer protocols of such third-parties, which are designed to enable content sharing with such third-parties.

TRACKING

When You use the App, We or third-parties operating the advertisement serving technology may use information logged from Your device using cookies, web beacons and other technologies to ensure that appropriate advertising is presented within the App and to calculate the number of unique and repeat views of advertising.

We use third-party tracking and data collection tools from Our service providers, such as AppsFlyer and 24metrics, for the purposes of measuring performance and optimising our advertising campaigns, displaying advertisements, conducting analysis to improve Our services and for fraud prevention purposes. Such tools may use cookies, APIs, and SDKs in Our Apps to enable them to collect and analyse User and device related data and information, such as impressions, clicks, installs or other advertising campaign performance indicators and post-install in-app events.

In addition, Our Partners may use their own tracking technologies (including and without limitation: cookies, Web beacons, HTTP cache, local shared objects and other technologies) in order to track impressions, clicks, installs or other advertising campaign performance indicators for the purposes of measuring third-party advertising campaign performance.

THIRD-PARTY SOCIAL NETWORKS

1. Connecting To Third-Party Social Networks

Some of Our Apps use third-party services such as Apple Game Center, YouTube and Facebook. Such Apps enable You to log in to your Third-Party Social Network account to connect to Our App by using the "Log in with", "Connect to" or "Share on" features in our App. By logging in to Your Third-Party Social Network account to connect to Our App or by using the App to share content on such Third-Party Social Network, You are authorising us to collect, store, and use any and all information, in accordance with this Privacy Policy, that You agreed that such Third-Party Social Network could provide to Us through the Application Programming Interfaces ("API"). You authorise Us to do so when You "accept" or "allow" (or similar terms) connection of one of Our Apps to such Third-Party Social Network. The information You allow us to access varies by App, and it is affected by the privacy settings You and Your friends establish on those Third-Party Social Networks. You can control and find out more about these settings at the Third-Party Social Network in question. Please note, Third-Party Social Networks are governed by their own privacy policies, terms and end user agreements and We are not responsible for, and have no control over, the sharing practices or policies of the third-parties that operate those sites. For additional questions You can contact Us at: privacy@heroplot.com.

2. Data We May Access Via Third-Party Social Networks

If You use the "Log in with", "Connect to" or "Share on" features We may access and store some or all of the following information, as allowed by You, Third-Party Social Networks and Your preferences:

• Basic information from Your public profile, such as Your first name, surname, profile picture, age range, gender, and other public information.
• Email address, login ID and/ or player identifier string.
• Other information which is detailed and displayed to You in the notice which appears during the "Log in with" or "Connect to" process.

We may share Your name, profile picture and Your game data (such as moves, App progress and scores) with respect to the applicable App, with Your friends who have also used the "Log in with" or "Connect to" feature in connection with such App or with Your contacts if and only permissions have been and are presently granted to Us by You in the applicable Third-Party Social Media Network account.

The App may further ask You to allow us to post on such Third-Party Social Networks on your behalf (for example, videos created by the App, photos and/ or status updates). Please keep in mind that We will only do that if specifically allowed by You and we will store ID and Your full name for the purposes of User identification. Other information will be merely stored within the App on Your device so that the App will be able to communicate with the Third-Party Social Network directly.

Voice recordings from Apps are not stored by default in Your device. If You grant access to the microphone on Your device to Our App then any interaction (voice recording) between You and the App is still not stored until You opt to store/ save and first grant permission to the App to access Your device media library. Once permission has been granted, You may store/ save Your voice recordings which are only collected and stored within the App itself solely upon Your request.

3. Consent To Publicly Display Data On Third-Party Social Networks

If You use Third-Party Social Networks to participate in game related activities, including but not limited to participation in leader boards, multi-player games or the downloading and uploading of content, HEROPLOT and its affiliates may also collect, use, store, transmit and publicly display statistical data regarding game play (including scores, rankings and achievements), or identify content that is created and shared by You with other players. Data that personally identifies You is collected, used, stored and transmitted in accordance with this Privacy Policy.

THIRD-PARTY TERMS AND CONDITIONS

Please note that Your access to and ability to use and interact with the Apps may be subject to certain third-party terms and conditions and privacy policies, including but not limited to application stores, mobile software platforms, online gaming platforms, social networking services, statistics services providers and payment providers. You recognise and agree that HEROPLOT is not liable for any such third-party terms and conditions and their use of Your personal information.

Our Apps may contain links to thirdparty websites, products, or services. For example, the Apps may feature offers from third-party advertisers or the ability to engage in transactions with such entities. Please note that while using such third-party offerings, You are using sites, products, and services developed and administered by people or companies not affiliated with or controlled by Us. We are not responsible for the actions of those people or companies, the content of their sites, products or services, the use of information You provide to them, or any products or services they may offer. Our link to such third-parties does not constitute Our sponsorship of, or affiliation with, those people or companies herein. Nor is such linking an endorsement of such third-party privacy or information security policies or practices or their compliance with laws. Information collected by third-parties, which may include such things as location information or contact details, is governed by their privacy practices. These other websites or services may place their own cookies or other files on Your computing device, collect information or solicit personal information from You. We encourage You to learn about the privacy practices of third-parties with which You interact.

We are not responsible or liable for Your interaction with such third-parties, the information requests initiated by such third-parties, or the subsequent use, treatment or dissemination of information You voluntarily choose to provide to them.

CHILDREN'S PRIVACY

HEROPLOT is a family-oriented entertainment company and as such We strictly adhere to child protection standards. We do not knowingly nor wish to collect personal information from children under the age of thirteen (13), with the sole exception of persistent identifiers as described below. If We learn that We have collected personal information other than persistent identifiers of a child under the age of 13, we will take all reasonable steps to delete the information as soon as possible. If You become aware that Your child has provided Us with personal information without Your consent, We ask that You please contact Us at: privacy@heroplot.com at Your nearest convenience.

In order to preserve the family-friendly reputation of Our Apps, We have age-gated some of the features in our Apps, so that they are not available for use by children under the age of thirteen (13). The age-gate is conducted after the download of some of Our Apps for specific territories in order to assure the privacy and protection of younger Users of our Apps. The features enabling potential collection and sharing of personally identifiable information, with the exception of persistent identifiers, are disabled for device IDs of Users who do not pass the age-gate. For User safety, it is not possible to change the age of the User once submitted later on. We do not store the year of birth of Users who have identified themselves as below the age of thirteen (13) in our Apps, but only the information that their device ID did not pass the age-gate.

The only personal information We collect from Users who have identified themselves as below the age of thirteen (13) for the purposes of offering Our services are persistent identifiers (such as device ID, IDFA, IDFV, advertising ID, IP address). Such persistent identifiers are used and shared with third-parties solely for providing support for the internal operations and personalisation of content and/ or functionalty on Apps, to maintain or analyse the functioning of the Apps, personalise the content of the App (such as sending push notifications), to perform network communications to protect the security or integrity of the User or the App, to ensure legal or regulatory compliance.

When using the persistent identifiers we will not contact Users under the age of thirteen (13), nor do any User tracking or profiling. In addition, we strive that all of Our advertising partners adhere to the same standards for the collection, usage and disclosure of children's personal information as we do. That said, we cannot be made or held responsible if any advertising partner, either knowingly or unknowingly, breaches the commitments given to Us regarding the collection of information. In the event of such breaches You agree that our liability is limited to the amounts We are able to receive as indemnification for the breaches from Our advertising partner. For the detailed information about disclosure to third-parties please see section How do we share your information and data to third-parties of this Privacy Policy. For additional questions regarding third-party information disclosure please refer to: privacy@heroplot.com.

We will send push notifications only to users who allow us to do so in order to re-engage them in terms of using the App. You may unsubscribe at any time by following the instructions in section Push Notifications of this Privacy Policy. We strive to ensure that the content of the push notifications will always be family-friendly. Push notifications are local, contextual and sent in app only and not from a server or in conjunction with other user information.

OPT-OUT

You are always free to opt out from the future collection of Your personal information by HEROPLOT in accordance with this Privacy Policy by uninstalling all HEROPLOT Apps from each of your computing devices.

IN-APP PURCHASES

Our Apps enable in-app purchases. We do not process payments for in-app purchases nor have access to Your credit card information. Payment transactions for in-app purchases are completed through the App Store via your App Store account. Any post-purchase processes are controlled by the App Store and are subject to specific terms of such App Store.

More information on in-app purchases in Our Apps please will become available once Our Apps are released and details provided in the In-App Purchases Section of the End User License Agreement (EULA).

PROTECTION OF PERSONAL INFORMATION

We Have Implemented Reasonable Security Measures Aimed To Protect The Confidentiality, Security And Integrity Of Collected Information.

We have implemented resonable security measures aimed to prevent unauthorised access to and the use of information which could be seen as contrary to this Privacy Policy.

Although We use reasonable commercial efforts to assure that Your information remains secure when maintained by Us, please be aware that despite all efforts made and protocols followed, no security measures are perfect or impenetrable.

INTEGRITY OF PERSONAL INFORMATION

We strive to enable You to keep Your information accurate, complete and up to date. You can access, check and ensure the integrity of Your information as described below.

ACCESS TO PERSONAL INFORMATION

We make good faith efforts to provide You with access to the personal information You provide to Us (information associated with Your account). You can also request that we correct or delete information, provided that We are not required to retain such information by law or for legitimate business purposes.

We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardise the privacy of others, are extremely impractical, or for which access is not otherwise required by local law.

Access, correction or deletion requests regarding Your personal information may be submitted to: privacy@heroplot.com.

For some of Our Apps We may develop in-app deletion request functionality which can be used in addition to the address above.

INTERNATIONAL TRANSFER

HEROPLOT operates globally, thus We may for the purposes described in this Privacy Policy transfer Your information to Our affiliated entities and/ or to other third-party service providers across border and from Your origin country or jurisdiction to other countries or jurisdictions around the world. Please note, that these countries and jurisdictions may not have the same data protection laws as Your own jurisdiction, but wherever Your personal information is transferred, stored or processed by Us, We will take all reasonable steps to safeguard all aspects concerning the privacy of Your personal information.

STORING OF INFORMATION

We store Your information for as long as needed to provide You with Our services. We may store information longer, but only in a way that it cannot be tracked to You. We delete the information as soon as we do not need them for providing Our services.

For the European Union (EU) Countries

HEROPLOT stores personal information as long as it is needed for the provision of Our services. Traffic information is erased or made anonymous when it is no longer needed for the purpose of the transmission or, in the case of payable services, up to the end of the period during which the bill may lawfully be challenged or payment pursued. Location information is stored to the extent and for the duration necessary for the provision of a value-added service. Cookies, direct marketing and provision of value-added services information (including traffic information used for these purposes) is stored as long as the same is necessary for the provision of these activities, or up to the time when a User opts out from such use in accordance with this Privacy Policy and the Access to Personal Information section herein. Other information is stored for as long as We consider it to be necessary for the provision of Our services. This section shall not prevent any technical storage or access to information for the sole purpose of carrying out the transmission of a communication or as strictly necessary in order for Us to provide the service You requested.

For the U.S and states in the United States of America (USA)

We will retain collected information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by applicable legislation.

Storing of information may vary dependent upon the territory of collection and the applicable legislation. However, despite regional differences We always strive to store the information only for as long as it is needed and for the explicit purposes of providing, improving or personalising our services.

DELETION OF INFORMATION

When information is no longer needed, We shall delete it using reasonable measures to protect the information from unauthorised access or use.

CHANGES TO OUR PRIVACY POLICY

We will occasionally update this Privacy Policy, as necessary, in order to protect and inform our Users, furnish current information, and respond to legal and technical changes. The most current version of the Privacy Policy will govern Our use of Your information and will be available at: https://www.heroplot.com/privacy-policy/.

Should You request so by informing Us at: privacy@heroplot.com, We will send you all the updates of this Privacy Policy to your e-mail. We will also inform You about any material updates of Our Privacy Policy with an in-app banner and a link.

PRIVACY QUESTIONS

If You have questions or concerns about HEROPLOT's Privacy Policy or information processing, please contact Us through: privacy@heroplot.com.

HEROPLOT Privacy Policy, v1.1, updated July 2021.